July 8, 2012 | 8 Comments Brampton is Flowertown? Why? Because way back in ancient history (according to Wikipedia) “Brampton was once known as The Flower Town of Canada, a title it earned due to the city’s large greenhouse industry… Note the phrase: once known for… as in Once upon a time. It’s ironic to note : Dale O’Hara who was born and raised in Brampton, a 5th generation member of the Dale family, a member of the family that helped make Brampton Flower Town and author of the book, ‘Acres of Glass, The Story of the Dale Estate and How Brampton Became “The Flower Town”‘ … now resides in Caledon — does she know something we don’t? So why is Brampton still marketing the Flower Town “brand”? (when in fact “Car Town” – or “Van & SUV Town” is more the fact? Well, according to Wikipedia*, it started in 1963 when Russell. E. Prouse, was Mayor (1963–1966) “the Dale Estate joined with the town to market the town as the “Flower Town of Canada” by instituting in 1963, The Flower Festival of Brampton, patterned after the great Rose Festival parade of Portland Oregon.” Wikipedia has no details on Mr. Prouse the former Mayor, who (according to this website) retired from the same law firm that Richard Prouse, (his son?) a Brampton born & raised lawyer who has been (as mentioned on this website): Past Chairman of the Brampton Downtown Business Association Past Chairman of The Downtown Marketing Partnership Past Chairman of The Brampton Downtown Development Corporation * The quote from Wikipedia points to this:” ^ a b c d e f g Bost, John (30 December 2007). “Without a trace”. Book Review. Retrieved 2010-04-08. “O’Hara tells the story of how the Dale Estate joined with the town to market the town as the “Flower Town of Canada” by instituting in 1963, The Flower Festival of Brampton, patterned after the great Rose Festival parade of Portland Oregon.” Interestingly the book “without a Trace” seems to have vanished off of Google without a trace … As have many of the links on Wikipedia describing the start of the “Flower Town” brand Brampton uses … which is in fact marketing “spin” As good ol’ Wikipedia says ” In public relations, spin is a form of propaganda, achieved through providing an interpretation of an event or campaign to persuade public opinion in favor or against a certain organization…” One thing is certain — Brampton spends a large amount of time, money & effort ‘spinning’ & promoting Brampton (as do all cities & towns, corporations & governments at all levels.) Politicians, as well as lawyers, are experts at spinning (perhaps because many politicians were lawyers before getting into politics). Expecting the “truth” from politicians is like expecting the government to stop asking for tax money– it won’t happen, and if it ever did, it would be just before elections & temporary. Calling Brampton “Flower City”? Come on!!! Putting lipstick on a pig, doesn’t make it any less of a pig. I suppose dandelions are flowers — but. the reality (something politicians are extremely allergic to) is that Brampton is “Van and SUV City” — look out your windows City Hall citizens! Hey, you can’t fool me with words — Brampton has more vehicles than flowers and more red lights than Amsterdam. Los Angeles, once beautiful farmland (like Brampton) — this almost looks like Hwy 410 during rush hour, Brampton’s future?